Designing for audience needs

Only through ensuring we have a thorough understanding of audience (user) needs can we see where technology can best complement human moderation and oversight. In practice though, this is tricky. The online harms landscape is complex, and disproportionality affect some of the most vulnerable in society. 

As part of this theme, we will consider:

  • How might we truly understand the end to end experience of vulnerable user groups, including ‘real-world’ as well as digital interactions, so that safety tech companies, social and/or gaming platforms can design 'safer' experiences;
  • What sources of insight currently exist, and where are the gaps - for example, where does insight into user needs and journeys exist but is not sufficiently visible? Or does it not exist?
  • What might the potential solutions be - for example, is there value in designing a shared central resource that pulled together user insight, on which digital "makers" (of safety tech and products) could draw to design their products. 

Next steps

On 19th November 2020 we held an online workshop with expert panellists, at which we reviewed issues and needs, and started coming up with suggestions for ways in which the Safety Tech Innovation Network can make a difference - for example by developing guidance, or sharing and promoting best practices.

Watch the recording of 'Designing for audience needs' workshop (19th November 2020) here.

You can also read a summary of the session here.

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